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Manufacturers are also stepping up investment as smartphones provide provide one of the greatest growth opportunities due to their low penetration rates in emerging markets. Wearable electronics are also benefiting from the growth of smartphones and the entry of Apple Watch, and the category is set to become the second largest volume driver in portable consumer electronics, overtaking feature phones, by in Asia Pacific. While determining consumer patterns, it is important to identify a number of parameters, including income, age and education. These are also some of the paramount indicators defining techsumers, which is an important consumer group driving sales of consumer electronics globally.
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Internet and Mobile Users in Asia-Pacific: eMarketer's Country-by-Country Forecast for 2017–2021
Mobile Impact in APAC: How Consumers Are Changing the Digital Landscape - Think with Google
Industry-specific and extensively researched technical data partially from exclusive partnerships. A paid subscription is required for full access. You need a Premium Account for unlimited access. About this statistic. Show source. Leading mobile operating systems in Finland , by market share. Forecast of the smartphone user penetration rate in Finland
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What We Do
Skyrocketing smartphone adoption rates have made Asia Pacific one of the largest mobile markets in the world. For decades, Asia Pacific marketers have looked to the U. With India recently surpassing the U. What did we find that separates Asia Pacific from the rest of the world when it comes to mobile usage? Smartphone adoption.
Global smartphone sales remained strong in as the premium trend continued to fuel growth, with sales value rising by 5 per cent in spite of a 3 per cent shrinkage in market size that hit 1. Smartphones represent the majority of the total spend of the global TCG market last year. This is expected to grow by one per cent in The biggest consumers of smartphones are in the Asia-Pacific region, with over million units bought last year.